RENAULT

SCENIC E-TEC

I collaborated with ManvsMachine to craft this launch film of the 100% electric Renault Scenic. Aimed for something new and futuristic for the brand, this work combined realistic animation, fashion elements, and top-notch car photos to create an energetic campaign. It really captures Renault's forward-thinking approach and stands out from typical car ads.

Here is a showcase of the look development and research & development work completed for this project.

insta_0696_Friend_Renault_flo_03_fabric_v026_SQUARE_halfspeed_2x-1
0696_Friend_Renault_flo_00_metal_transformation_v001b
0696_Friend_Renault_flo_05_metal_v013
0696_Friend_Renault_flo_03_fabric_v009
0696_Friend_Renault_flo_04_battery_v011b
0696_Friend_Renault_flo_08_fabric_v041b_0011
0696_Friend_Renault_flo_02_seat_cloth_v010
0696_Friend_Renault_flo_04_battery_v012
insta_0696_Friend_Renault_flo_03_fabric_v017b_10
0696_Friend_Renault_flo_04_battery_v019
0696_Friend_Renault_flo_05_metal_v008

Credits

Client: Renault

Direction: ManvsMachine

Audio Track: Jean-Michel Jarre ‘Oxygene, Pt. 4’